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Safe Cosmetics Australia

The Toxic-Free Campaign

Who We Are

Safe Cosmetics Australia (SCA) campaigns to raise chemical awareness. Acting as a consumer voice and third party for brands, SCA is continuously propelling the beauty industry to exclude and restrict potentially harmful chemicals from their products. Safe Cosmetics Australia is calling all brands to provide ingredient transparency and to leave out chemicals that are known to be toxic or associated with triggering allergies and skin irritation. By publishing product ingredients on their website, consumers can minimise their exposure to common chemicals. SCA campaigns to improve the standards of cosmetics, personal care and household products. Governing the terms Australian Certified Toxic-Free®, Made Safe® and Allergy Certified® SCA's registered Australian trademarks are licensed to brands that pledge to uphold greater manufacturing principles. "In an age of 24/7 connectivity, consumers should have full access to information that gives them the freedom to seek out products and services that meet their specific needs and desires. Ingredient transparency empowers consumers to connect with like-minded brands that share their passion for Natural & Organic cosmetics, cruelty-free or vegan skin care or toxic-free living. It's what brands leave out of their products that matters most." - Amina Kitching, Founder of Safe Cosmetics Australia, Editor at OBB.
Products supplied by the beauty industry are used every day by millions of consumers and businesses. World wide over 90.5 million people are involved in the beauty industry, this creates retail sales of over $147- AUS billion annually. There are over 80,000+ chemicals available world-wide, 40,000 of these are permitted in cosmetics and everyday household products with 1,000+ new chemicals being made each and every year. The lack of mandatory regulations allows products to be sold without testing for health and safety, fragrances alone can contain in excess of 3,000+ chemicals used to create a single scent. This factor alone gives consumers every reason to ask for greater ingredient transparency. Browse the site to learn more about chemicals in cosmetics and find brands that support SCA's mission. See Key Issues for SCA's list of top offending chemicals and Key Allergens to avoid. Discover our Campaign Seals and what they mean to your health and beauty regime, find Recommended Brands or catch up on the latest news via our affiliate site #OBB
Safe Cosmetics Australia is prompting many to question the health and beauty industry. Raising concerns for toxic chemicals used to formulate everyday products, our mission is to provide consumers with the information and identification required to purchase products that are formulated without common chemicals that are known or suspected, to cause harm to human health, animals and the environment. Manufacturers are not required by law, to submit their products to any Government agency for health and safety assessments, or approval, before releasing them onto the market. This raises concern for consumer health and safety, as well as the increasing use of chemicals entering our environment, further harming animals and marine life.

The Toxic-Free Campaign highlights the need to raise chemical awareness regarding the use of personal care products, cosmetics, sunscreens, perfumes and fragrances, oral hygiene, cleaning agents and pet care. It is important to understand the role these products play in our daily lives, and to scrutinise the use of chemicals in everyday products. SCA's mission is to:

  • Safeguard Consumer Health by raising chemical awareness and promoting brands that exclude chemicals of concern.
  • Promoting Personal Wellbeing by recognising brands that provide Natural & Organic products that are free-from chemicals of concern.
  • Raising Industry Standards that shape the future of Australian products used by consumers, institutions, industry, manufacturing and agriculture.
  • Campaign For Legislation to assess chemical safety prior to approving chemicals for use in Australia, and to encourage sustainable practices.
  • Encourage Self-Regulation by beauty brands to exclude and restrict chemicals of concern - see Key Issues and Key Allergens.

These key objectives are essential to a leading safe, healthy and active lifestyle that minimises exposure to common chemicals.
What is the Toxic-Free List? Companies published on the TFL have been reviewed by Safe Cosmetics Australia. Brands that agree with SCA's campaign philosophy can license SCA's Trademarks. SCA governs the terms Australian Certified Toxic-Free® & Non-Toxic, Safe Cosmetics Australia, The Toxic Free Campaign®, Made Safe ® Allergy Certified® see Terms & Condition's for copyright inclusions.

Why Become A member? For brands, becoming an affiliate of Safe Cosmetics Australia is an invaluable business investment. SCA's campaign seals can be found in Australia, New Zealand, India, the UK, USA, Singapore and Hong Kong. By association, brands directly benefit from SCA's campaign via endorsement and the Toxic-Free List, social media following, and by association with The Toxic-Free Campaign. By joining Safe Cosmetics Australia, your company is seen as actively supporting consumer concerns for their health and safety concerning chemicals in cosmetics.

SCA's affiliate site OBB provides an invaluable resource of over 300+ leading brands, businesses, manufacturers and suppliers from around the world. Our network represents a large percentage of the Australian Natural & Organic cosmetics industry that support SCA's campaign year after year. As a not-for-profit campaign that represents the consumer voice, together with brands we endeavor to raise chemical awareness by influencing the health and beauty industry's manufacturing principles, ultimately to help protect consumer health and the environment.
Who can apply for The Toxic-Free Campaign? The Toxic-Free List is for brands that manufacture cosmetics, personal care and household products including skin care, bath care, body care, baby care, beauty products, pregnancy care, cosmetics, makeup, pet care, health and well-being products, sunscreen, self tanning lotion, aromatherapy, perfumes, specialised treatments, salon supplies, spa, facials, home cleaning products and all beauty care products and services that share a philosophy to raise chemical awareness.
How is The Toxic-Free Campaign funded? SCA's campaign is funded by application fees, licensing and listings fees as well as time and efforts provided by volunteers ie. donated time and a whole lot of passion and commitment! The income generated from the application fees covers basic administration expenses only ie. the cost of running the Safe Cosmetics Australia's website, trademark fees, advertising and accounting costs only. The application fees do not provide any payment for time spent researching, publishing and creating content. A great deal of time spent running Safe Cosmetics Australia is on a volunteer basis only. If you are interested in contributing to SCA's campaign, OBB invites industry professionals to publish articles, product reviews and videos at see the footer: Work With Us or submit an article for review by emailing:

What is an ingredient philosophy? Brands published on the Toxic-Free List have disclosed all ingredients used to formulate their products on their website. Our ingredient philosophy excludes known harmful chemicals from Australian cosmetics, toiletries, pet care, home cleaning products and more. Where necessary, further product assessment is undertaken including submission of specification sheets and test results carried out on humans only. SCA does not support cruelty to animals.

Applying for the Toxic-Free List? Brands are required to publish a full list of their products and ingredients on their website. This must be accessible to consumers and SCA at all times. The ingredients must be published as they appear on the actual product labels, product labels are governed by legislative law to disclose product ingredients in descending order. Brands also sign a legally binding pledge to always consider the Ingredients FIRST by checking that their products adhere to SCA's campain criteria to exclude and restrict chemicals published under Key Issues and/or Key Allergens.  Brands sign a disclosure statement that confirms to the effect, that the information supplied regarding their products and ingredients, are the truth about their manufacturing practices. Brands pledge to maintain toxic-free formulations and ingredient transparency. Contact Us now to apply.