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Safe Cosmetics Australia

The Toxic-Free Campaign

For Companies

Safe Cosmetics Australia campaigns to raise chemical awareness, endorsing brands that care by always consider the Ingredients FIRST

To be eligible, brands must:

  1. Manufacture or retail cosmetics, toiletries, personal care, household cleaning or pet care products;
  2. Be fully established or in the process of setting up a new brand (SCA can help get you started);
  3. Have an ABN or registered business name, contact email, address, website and phone number;
  4. Be launching a new brand or currently selling to Australian consumers online and/or retail.
  5. Provide ingredient transparency by publishing a full list of all products your brand produces; with the ingredients as they appear on the actual product labels, available 24/7 for consumers and SCA to access at all times.
  6. Brands sign a legally binding pledge to always consider the Ingredients FIRST

If your brand can meet this initial certification criteria, then please read on. If your brand is not yet established, then please contact SCA to request support, this is available at no cost. We are happy to assist you with selecting healthy chemicals, confirming suitability of your formulations and suggesting alternative chemicals. Email:


Welcome to Safe Cosmetics Australia, and thank you for your interest in The Toxic-Free Campaign. As a guide, you can view the following links for the list of top offending chemicals that forms the criteria to license SCA's trademarks:

See SCA's Toxic Free Guides to download more information regarding chemicals and SCA's certification criteria.

Each product is independently endorsed.

The application process has been updated, changes are effective as of 4th, April, 2019. Brands have 12 months to comply or cease using SCA's logo's if the product(s) are not compliant. Chemicals that form the Toxic-Free campaign criteria are available on the website as published under Key Issues

Where a product contains 15% or less, of the chemicals listed under key Issues, they may be eligible for the Made Safe logo. Awarded to products that contain 15% or less ie. formulated in a base that is 85% free from the chemical listed under Key Issues. 

For the Allergy Certified campaign, see chemicals listed under Key Allergens. Where clinical tests have confirmed suitability for sensitive skin, brands can submit the reports or a letter from your formulation specialist confirming that the products have been clinically tested and found to be safe for skin without causing irritation. This overrides the need to adhere to the Allergy Certified criteria.

To determine if a given product can be endorsed with SCA's logo's, brands can now refer to each campaign and systematically check the specific chemical by referring to the CAS number against their product ingredients. Where a product contains any of these chemicals, it is necessary to check if the chemical is excluded and/or restricted by SCA's campaign; details for each chemical are provided in bold orange text. 

If you are unsure if a product or specific chemical is in-line with the campaign, then submit the product name and only the chemicals you are concerned about, including the percentage used in your product.

How to apply

Step 1. Review SCA's campaign criteria under Key Issues and Key Allergens. These campaigns are separate, your products may meet one or both criteria's. Required by all brands is to publish your full product ingredients on your website. This can be available on the product listings or a separate page on your website. Ingredients are to be published as stated on the actual product labels. If your website is not yet live, then you can submit a full list of your products and their ingredients by email to:

Step 2. Once you have reviewed the campaigns and determined if your products are in-line with the criteria you are ready to request the Media Kit via email. You may also be ready to request which membership you would like:

a. Basic Membership no annual fee and restricted use of SCA's logos to online only.

b. Featured or Premium Membership with full use of SCA's logo's including printing. 

We will forward several documents for you to read, sign and return via email. An invoice will be sent via Paypal. Payment is accepted by direct debit, TT, Visa & Mastercard via Paypal.

1. Disclosure Statement
2. Licensing Agreement
3. Ingredient Pledge

These three documents are required to be signed by all brands.

The application fee $175 AUS, includes periodical reviews of all products that are endorsed by SCA, publishing of directory listings and your OBB member account setup including all of your products added to the product database, business listings and social media shares/likes; this forms the Basic Membership for both of our websites.

Once approved, there are no additional fees to remain on the TFL. The fee also includes restricted us of SCA's trademarked logo's for use online only ie. your website, online advertising, social media and e-news etc. To print the logo's, approved brands can upgrade to a Featured or Premium membership (see the right side column), both options include full use of the logo's for an annual fee including printed materials/product labels.

Step 3. Select a membership and sign a Licensing Agreement, either the full licensing agreement or the online licensing agreement. Then SCA's trademarked logo's are issued and audited periodically to ensure that the campaign criteria is upheld. 

Licensing and listings

Approved brands receive a free Basic Membership on the Toxic-Free List and OBB's searchable directory, products, articles, videos and social media shares. All approved brands receive restricted licensing of SCA’s trademarked logo’s online only ie. your website, emails and online advertising. Your brand is required to sign the Online Trademark Licensing Agreement to commence marketing with SCA's trademarked logo's.

All approved brands receive a membership on our affiliate site:

Once approved, your brand is published in multiple categories on our websites. Brands have the option to upgrade their membership & have full licensing of our trademarked logos:
Featured Memberships $135 per year or Premium Listings $275 per year.

Basic Memberships includes your company logo & web address published under Certified Brands. Listings in x 3 categories on the TFL, name, address & phone number only.

Featured Memberships includes your company logo & web address published under Certified Brands. Listings in multiple categories on the TFL with images, company description and website URL, published in all appropriate categories according to the type of products your brand produces.

Premium Memberships includes your company logo & web address published under Certified Brands. Listings in multiple categories on the TFL with images, company description, full contact details, website URL and social media links, published in all appropriate categories according to the type of products your brand produces.

OBB Membership provide tiered search results. Premium brands are displayed above all other members in A-Z order; followed by the featured brands; then the basic brands. This is applied to all directory listings, products, videos and article search results. Premium members also appear on the home page with their own rotating banner.

All members are eligible for inclusions in mixed media including product reviews, recommendations, social media posts, articles, video's, social shares, e-newsletters &/or press releases. In order to remain impartial towards the products we review, we do not accept payment in exchange for reviews. We do not partner with manufacturers to offer discount codes. If you have any questions about the products we write about, be sure to email us with any questions:

There are no on going fees to remain on the Toxic-Free List, you can select the free Basic Membership.
Upon renewal each year, premium and featured members receive social media shares & likes, as well as updating your member account, posting your videos, products & other online content throughout the year. Premium members receive a minimum of x 12 items shared to social media, featured members receive a minimum of x 6 shares. Basic members receive a minimum or 1+ social shares each year and annual audit and product updates. In addition, all members are eligible for product reviews, recommendations & social media posts throughout the year! To receive product recommendations, brands are encouraged to supply products and /or samples by post to:

Safe Cosmetics Australia
PO Box 606 Church Point
Sydney NSW Australia 2105

Please add us to your e-news so that we can share this via your OBB member account, add:
Thank You for considering Safe Cosmetics Australia, The Toxic-Free Campaign.

Please be sure to ask any questions, we are always happy to assist you. SCA is a Not-For-Profit campaign, we welcome your feedback, please do not hesitate to contact us with any questions you may have. Email: or telephone +61-0418870869 EST, Sydney Australia.